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The Work-at-Home Business Trend

Opening a small business out in the brick-and-mortar world is expensive. You must build, rent, or lease a building, and the location of the building is very important. If you’re selling retail, then you must be located in an area where people go to shop; and even if you are selling a service, you still must be located in an area where your clients can easily find you. You must have signs painted and erected. You must get permits and insurance. You’ve got to have utilities turned on and telephone lines installed. It’s not cheap at all.

The alternative of opening a small business online is far, far less expensive. You’ll need a website, but even hiring to have a website built will cost only an itty-bitty, tiny fraction of getting a physical building built. You might need business permits or licenses depending on where you live, but you won’t be required to carry insurance. You’ll have to advertise, of course, but advertising is an inherent part of all businesses. You’d have to pay for advertising for a business out in the “real” world, too.

So many types of businesses can operate just as well online as they can off-line, and that includes retail sales businesses. People DO shop online. You can sell insurance online, because people shop for insurance online. You can operate an accounting business online because people hire online accounting firms.

Of course, there are a few businesses that simply cannot be adapted to the online market. Your barber must have his barber shop. Your dog groomer can’t bathe and clip your dog online. City services provided by police, firefighters, and garbage collectors can’t be provided online. We aren’t ready to ditch real-world business, but a great many jobs, businesses, and services can be provided online, and opening an online business is simply easier and far less expensive than opening a business out in the brick-and-mortar world!

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